Still searching: the scale that balances work and life

Still searching: the scale that balances work and life

The first time I had to go to work on a Sunday, I skipped lunch, fought with my mother for no particular reason, and made my boyfriend buy me a new watch. I was 23 and had just joined one of the leading dailies in the country. So, yes, I stepped into office with the...
4 Mistakes You Can Avoid During A/B Testing

4 Mistakes You Can Avoid During A/B Testing

Mihir works as a marketing manager. With limited budgets, he has used a variety of techniques to increase revenue for his company. To make the most of every campaign and maximise his marketing objectives, he relies on A/B Testing. Why?  Because A/B Testing is one of...
An 8-point checklist for the perfect blog post

An 8-point checklist for the perfect blog post

Have you written a highly researched blog and yet wondered if it is going to make an impact? If you think that writing a good blog post just means using the right words, think again. There’s a lot that goes into the making of a successful blog; let us find out. Know...