Let’s talk about the Great B2B Blur. If you spent five minutes scrolling through the websites of three competing software platforms today, you probably noticed something strange. If you stripped away the logos and changed the brand colours, you wouldn’t be able...
You know the feeling when you read a piece of text, and your brain immediately flags it? It is not because of a spelling mistake or a grammatical error. In fact, it is usually because the grammar is too perfect. The sentences flow with a terrifying, rhythmic...
The internet has developed a distinct texture lately. It is smooth, perfectly formatted, and entirely tasteless. It is the literary equivalent of a perfectly round, wax-coated supermarket apple. It looks flawless, but the moment you bite into it, you realise there is...
We have all felt it lately. You search for a guide on how to manage a tricky team transition or set up a complex supply chain. What you get back is a wall of text that is perfectly structured, grammatically flawless, and utterly soul-destroying. It reads like a polite...
Think about the last time you searched for a complex industry term. You probably did not scroll through a list of ten blue links, clicking three different tabs to piece together an answer. Instead, you likely read a neat, paragraph-long summary generated by an AI...
You type a quick question into Google. You get your answer instantly in a neat, AI-generated box at the very top of the page. You close the tab. You got exactly what you needed, but you didn’t click a single link. It is incredibly convenient for you. It is...
