4 Mistakes You Can Avoid During A/B Testing

4 Mistakes You Can Avoid During A/B Testing

Mihir works as a marketing manager. With limited budgets, he has used a variety of techniques to increase revenue for his company. To make the most of every campaign and maximise his marketing objectives, he relies on A/B Testing. Why?  Because A/B Testing is one of...
How to Use Facebook Stories for Marketing

How to Use Facebook Stories for Marketing

As per data cited by the Government, India has a whopping 41 crore Facebook subscribers, and as the widest-reaching social network, Facebook boasts nearly 2.8 billion monthly active users. This has made Facebook and Instagram exciting playfields for social marketers....
An 8-point checklist for the perfect blog post

An 8-point checklist for the perfect blog post

Have you written a highly researched blog and yet wondered if it is going to make an impact? If you think that writing a good blog post just means using the right words, think again. There’s a lot that goes into the making of a successful blog; let us find out. Know...