Blogs
Blogs
Top 5 Mistakes Startups in Mumbai Make With Content – and How to Fix Them
Imagine that you are setting up a start-up in Mumbai. Along with fundraising, product, and design, what else should you be focusing on? Content! As a new business owner, one of the first things you should do is Google the “top content agencies in Mumbai” or “best...
An 8-point checklist for the perfect blog post
Have you written a highly researched blog and yet wondered if it is going to make an impact? If you think that writing a good blog post just means using the right words, think again. There’s a lot that goes into the making of a successful blog; let us find out. Know...
5 Ways to Perk Up Your Outdated Podcasts
Introduction Let me help you visualise a scenario: Have you ever been in this constant state of new content syndrome, i.e. gravitating towards creating new content that makes you strive for out-of-the-box ideas? The end result? Overwhelm. Here are FIVE ways...
5 Questions to Answer Before Social Media Marketing
Social media marketing is quite the buzzword now, but do you know how to create an effective campaign? Well, we have demystified the art of digital marketing for you. Follow these five basic mantras, and you’ll sure be on a roll!
Are You Planning A Start-Up? Remember These Before Getting Started
It’s been raining start-ups in India, with the country emerging as the world’s third-largest economy for new entrepreneurs. According to the figures on November 30, 2022, India is home to 84,012 start-ups, an exponential growth from a mere 452 in 2016. While the...
D2C Sales: Expert Notes To Hit Your Numbers
A new financial year is ringing in with fresh packages, errr, we mean promises in India's robust D2C or direct-to-consumer segment. Valued at $ 45 billion, this market is rapidly increasing and is expected to be valued at $ 100 billion by 2025. (1) Sales is an...
Work Culture in a virtual environment
“Another meeting?”, “yeah, talk to you later, bye!” This is a common hang-up dialogue that most friends or even work besties share as they work virtually. Replacing in-person connections in a virtual workplace is tricky but companies are learning to ace it,...
Who says entrepreneurship and pregnancy can’t go hand in hand?
For most of us working women, to have a work-life balance is the ultimate goal. But what if, there is no perfect harmony that exists? What if it is meant to be a bit imperfect? Being an entrepreneur has taught me this much; when you hold the reigns in your own hands,...
Writer by Chance, but Writer for Life
Alfred Hitchcock has allegedly said that every story must have a beginning, middle, and an end. But not necessarily in that order! The most interesting aspect of being a writer today is how your story can begin anywhere – anytime. Mine started about 15 years ago. It...
Still searching: the scale that balances work and life
The first time I had to go to work on a Sunday, I skipped lunch, fought with my mother for no particular reason, and made my boyfriend buy me a new watch. I was 23 and had just joined one of the leading dailies in the country. So, yes, I stepped into office with the...
4 Mistakes You Can Avoid During A/B Testing
Mihir works as a marketing manager. With limited budgets, he has used a variety of techniques to increase revenue for his company. To make the most of every campaign and maximise his marketing objectives, he relies on A/B Testing. Why? Because A/B Testing is one of...
Top 5 Mistakes Startups in Mumbai Make With Content – and How to Fix Them
Imagine that you are setting up a start-up in Mumbai. Along with fundraising, product, and design, what else should you be focusing on? Content! As a new business owner, one of the first things you should do is Google the “top content agencies in Mumbai” or “best...
An 8-point checklist for the perfect blog post
Have you written a highly researched blog and yet wondered if it is going to make an impact? If you think that writing a good blog post just means using the right words, think again. There’s a lot that goes into the making of a successful blog; let us find out. Know...
5 Ways to Perk Up Your Outdated Podcasts
Introduction Let me help you visualise a scenario: Have you ever been in this constant state of new content syndrome, i.e. gravitating towards creating new content that makes you strive for out-of-the-box ideas? The end result? Overwhelm. Here are FIVE ways...
5 Questions to Answer Before Social Media Marketing
Social media marketing is quite the buzzword now, but do you know how to create an effective campaign? Well, we have demystified the art of digital marketing for you. Follow these five basic mantras, and you’ll sure be on a roll!
Are You Planning A Start-Up? Remember These Before Getting Started
It’s been raining start-ups in India, with the country emerging as the world’s third-largest economy for new entrepreneurs. According to the figures on November 30, 2022, India is home to 84,012 start-ups, an exponential growth from a mere 452 in 2016. While the...
D2C Sales: Expert Notes To Hit Your Numbers
A new financial year is ringing in with fresh packages, errr, we mean promises in India's robust D2C or direct-to-consumer segment. Valued at $ 45 billion, this market is rapidly increasing and is expected to be valued at $ 100 billion by 2025. (1) Sales is an...
Work Culture in a virtual environment
“Another meeting?”, “yeah, talk to you later, bye!” This is a common hang-up dialogue that most friends or even work besties share as they work virtually. Replacing in-person connections in a virtual workplace is tricky but companies are learning to ace it,...
Who says entrepreneurship and pregnancy can’t go hand in hand?
For most of us working women, to have a work-life balance is the ultimate goal. But what if, there is no perfect harmony that exists? What if it is meant to be a bit imperfect? Being an entrepreneur has taught me this much; when you hold the reigns in your own hands,...
Writer by Chance, but Writer for Life
Alfred Hitchcock has allegedly said that every story must have a beginning, middle, and an end. But not necessarily in that order! The most interesting aspect of being a writer today is how your story can begin anywhere – anytime. Mine started about 15 years ago. It...
Still searching: the scale that balances work and life
The first time I had to go to work on a Sunday, I skipped lunch, fought with my mother for no particular reason, and made my boyfriend buy me a new watch. I was 23 and had just joined one of the leading dailies in the country. So, yes, I stepped into office with the...
4 Mistakes You Can Avoid During A/B Testing
Mihir works as a marketing manager. With limited budgets, he has used a variety of techniques to increase revenue for his company. To make the most of every campaign and maximise his marketing objectives, he relies on A/B Testing. Why? Because A/B Testing is one of...
