Blogs
Blogs
5 Questions to Answer Before Social Media Marketing
Social media marketing is quite the buzzword now, but do you know how to create an effective campaign? Well, we have demystified the art of digital marketing for you. Follow these five basic mantras, and you’ll sure be on a roll!
Are You Planning A Start-Up? Remember These Before Getting Started
It’s been raining start-ups in India, with the country emerging as the world’s third-largest economy for new entrepreneurs. According to the figures on November 30, 2022, India is home to 84,012 start-ups, an exponential growth from a mere 452 in 2016. While the...
D2C Sales: Expert Notes To Hit Your Numbers
A new financial year is ringing in with fresh packages, errr, we mean promises in India's robust D2C or direct-to-consumer segment. Valued at $ 45 billion, this market is rapidly increasing and is expected to be valued at $ 100 billion by 2025. (1) Sales is an...
Work Culture in a virtual environment
“Another meeting?”, “yeah, talk to you later, bye!” This is a common hang-up dialogue that most friends or even work besties share as they work virtually. Replacing in-person connections in a virtual workplace is tricky but companies are learning to ace it,...
Who says entrepreneurship and pregnancy can’t go hand in hand?
For most of us working women, to have a work-life balance is the ultimate goal. But what if, there is no perfect harmony that exists? What if it is meant to be a bit imperfect? Being an entrepreneur has taught me this much; when you hold the reigns in your own hands,...
Writer by Chance, but Writer for Life
Alfred Hitchcock has allegedly said that every story must have a beginning, middle, and an end. But not necessarily in that order! The most interesting aspect of being a writer today is how your story can begin anywhere – anytime. Mine started about 15 years ago. It...
Still searching: the scale that balances work and life
The first time I had to go to work on a Sunday, I skipped lunch, fought with my mother for no particular reason, and made my boyfriend buy me a new watch. I was 23 and had just joined one of the leading dailies in the country. So, yes, I stepped into office with the...
4 Mistakes You Can Avoid During A/B Testing
Mihir works as a marketing manager. With limited budgets, he has used a variety of techniques to increase revenue for his company. To make the most of every campaign and maximise his marketing objectives, he relies on A/B Testing. Why? Because A/B Testing is one of...
How to Use Facebook Stories for Marketing
As per data cited by the Government, India has a whopping 41 crore Facebook subscribers, and as the widest-reaching social network, Facebook boasts nearly 2.8 billion monthly active users. This has made Facebook and Instagram exciting playfields for social marketers....
Six ways to use Canva to make a killer blog
If you are looking for a tool to create stunning blog images for free that helps you save a lot of time, then look no further. Over the years, Canva has become a top go-to design tool for millions of bloggers. It has over 2 million photos, icons, and illustrations,...
9 reasons why Quora should be a part of your marketing plan
Whether it’s to raise awareness for a new product or simply blogging about your industry, Quora can do wonders for your business. Currently, with 300 million monthly unique visitors, Quora is one of the rapidly growing and well moderated Q&A platforms with...

5 Questions to Answer Before Social Media Marketing
Social media marketing is quite the buzzword now, but do you know how to create an effective campaign? Well, we have demystified the art of digital marketing for you. Follow these five basic mantras, and you’ll sure be on a roll!

Are You Planning A Start-Up? Remember These Before Getting Started
It’s been raining start-ups in India, with the country emerging as the world’s third-largest economy for new entrepreneurs. According to the figures on November 30, 2022, India is home to 84,012 start-ups, an exponential growth from a mere 452 in 2016. While the...

D2C Sales: Expert Notes To Hit Your Numbers
A new financial year is ringing in with fresh packages, errr, we mean promises in India's robust D2C or direct-to-consumer segment. Valued at $ 45 billion, this market is rapidly increasing and is expected to be valued at $ 100 billion by 2025. (1) Sales is an...

Work Culture in a virtual environment
“Another meeting?”, “yeah, talk to you later, bye!” This is a common hang-up dialogue that most friends or even work besties share as they work virtually. Replacing in-person connections in a virtual workplace is tricky but companies are learning to ace it,...

Who says entrepreneurship and pregnancy can’t go hand in hand?
For most of us working women, to have a work-life balance is the ultimate goal. But what if, there is no perfect harmony that exists? What if it is meant to be a bit imperfect? Being an entrepreneur has taught me this much; when you hold the reigns in your own hands,...

Writer by Chance, but Writer for Life
Alfred Hitchcock has allegedly said that every story must have a beginning, middle, and an end. But not necessarily in that order! The most interesting aspect of being a writer today is how your story can begin anywhere – anytime. Mine started about 15 years ago. It...

Still searching: the scale that balances work and life
The first time I had to go to work on a Sunday, I skipped lunch, fought with my mother for no particular reason, and made my boyfriend buy me a new watch. I was 23 and had just joined one of the leading dailies in the country. So, yes, I stepped into office with the...

4 Mistakes You Can Avoid During A/B Testing
Mihir works as a marketing manager. With limited budgets, he has used a variety of techniques to increase revenue for his company. To make the most of every campaign and maximise his marketing objectives, he relies on A/B Testing. Why? Because A/B Testing is one of...

How to Use Facebook Stories for Marketing
As per data cited by the Government, India has a whopping 41 crore Facebook subscribers, and as the widest-reaching social network, Facebook boasts nearly 2.8 billion monthly active users. This has made Facebook and Instagram exciting playfields for social marketers....

Six ways to use Canva to make a killer blog
If you are looking for a tool to create stunning blog images for free that helps you save a lot of time, then look no further. Over the years, Canva has become a top go-to design tool for millions of bloggers. It has over 2 million photos, icons, and illustrations,...

9 reasons why Quora should be a part of your marketing plan
Whether it’s to raise awareness for a new product or simply blogging about your industry, Quora can do wonders for your business. Currently, with 300 million monthly unique visitors, Quora is one of the rapidly growing and well moderated Q&A platforms with...