by Divya | Jun 16, 2021 | Content Marketing
As per data cited by the Government, India has a whopping 41 crore Facebook subscribers, and as the widest-reaching social network, Facebook boasts nearly 2.8 billion monthly active users. This has made Facebook and Instagram exciting playfields for social marketers....
by Divya | May 30, 2020 | Storytelling
Aristotle: “Every story has a beginning, a middle and an end.” Freytag: “Nuances, bruh! We need to add layers to your theory TBH.” And add layers, he did. Gustav Freytag, a German novelist, who introduced the universe of storytellers to the Freytag’s pyramid in the...
by Divya | Jan 31, 2020 | Business, Entrepreneurship
When we started WordBerries, we would often ask ourselves if the market requires another content creation firm. We then felt imperative to answer what gap did we fill, and why did we exist. Essentially what are the customer challenges we solved? Here we are jotting...
by Divya | Dec 5, 2019 | Business, Storytelling
Disney is for kids. Don’t believe it the next time someone says this to you. I am more interested in and eagerly awaiting their films than my child. And they never disappoint. There is something about them that is more than entertainment. There is a pattern. And...
by Divya | Oct 24, 2019 | Business, Entrepreneurship
The choice of words is so important in communication, don’t you think? I have learned a few valuable lessons about picking the ‘right words’ over the last few years. Life Lesson 1. Which one are you? – a Freelancer or a Consultant When I quit my corporate job and...
