How to Use Facebook Stories for Marketing

How to Use Facebook Stories for Marketing

As per data cited by the Government, India has a whopping 41 crore Facebook subscribers, and as the widest-reaching social network, Facebook boasts nearly 2.8 billion monthly active users. This has made Facebook and Instagram exciting playfields for social marketers....
Did the epic Ramayana Freytag its way into our lives?

Did the epic Ramayana Freytag its way into our lives?

Aristotle: “Every story has a beginning, a middle and an end.” Freytag: “Nuances, bruh! We need to add layers to your theory TBH.” And add layers, he did. Gustav Freytag, a German novelist, who introduced the universe of storytellers to the Freytag’s pyramid in the...
Walt Disney’s Storytelling Secrets Decoded

Walt Disney’s Storytelling Secrets Decoded

Disney is for kids. Don’t believe it the next time someone says this to you. I am more interested in and eagerly awaiting their films than my child. And they never disappoint. There is something about them that is more than entertainment. There is a pattern. And...