Have you written a highly researched blog and yet wondered if it is going to make an impact? If you think that writing a good blog post just means using the right words, think again. There’s a lot that goes into the making of a successful blog; let us find out. Know...
Introduction Let me help you visualise a scenario: Have you ever been in this constant state of new content syndrome, i.e. gravitating towards creating new content that makes you strive for out-of-the-box ideas? The end result? Overwhelm. Here are FIVE ways...
Social media marketing is quite the buzzword now, but do you know how to create an effective campaign? Well, we have demystified the art of digital marketing for you. Follow these five basic mantras, and you’ll sure be on a roll!
The first time I had to go to work on a Sunday, I skipped lunch, fought with my mother for no particular reason, and made my boyfriend buy me a new watch. I was 23 and had just joined one of the leading dailies in the country. So, yes, I stepped into office with the...
Mihir works as a marketing manager. With limited budgets, he has used a variety of techniques to increase revenue for his company. To make the most of every campaign and maximise his marketing objectives, he relies on A/B Testing. Why? Because A/B Testing is one of...
