How to Use Facebook Stories for Marketing

How to Use Facebook Stories for Marketing

As per data cited by the Government, India has a whopping 41 crore Facebook subscribers, and as the widest-reaching social network, Facebook boasts nearly 2.8 billion monthly active users. This has made Facebook and Instagram exciting playfields for social marketers....
An 8-point checklist for the perfect blog post

An 8-point checklist for the perfect blog post

Have you written a highly researched blog and yet wondered if it is going to make an impact? If you think that writing a good blog post just means using the right words, think again. There’s a lot that goes into the making of a successful blog; let us find out. Know...
Topical Authority- is keyword research becoming passé?

Topical Authority- is keyword research becoming passé?

Is topical authority a new concept? According to Niche Pursuits, topical authority is the concept that a website or a blog is an expert on an entire topic, not just one keyword. Today, search engines are focusing more on authoritative ‘topically optimized’ content...