How to Stand Out With Your LinkedIn Posts

If you’ve seen one, you’ve seen them all — have you ever felt that this popular idiom could well be applied to the posts being shared on LinkedIn these days?Many of them read disappointingly similar — the same thought, phrases, humblebrags and even the font!Why disappointing, you ask? Well, that’s because LinkedIn is now much more than a platform for professional networking, job search, and exploring business opportunities. It’s also a powerful avenue to build and establish your personal brand. It’s a perfect channel to showcase how you stand apart with your ideas and visions — not merge in the chorus and become invisible.Having helped many individual and corporate clients create a distinct presence on LinkedIn, here are some tips from WordBerries for you to do the same. Read on:

1. Chat like you do, not (Chat)GPT

With AI making its way into content, loss of individuality is becoming a major concern. Remember, ‘artificial’ (intelligence) will sound exactly that – made up and lacking in authenticity. It won’t speak your language. Also, one of the biggest grouses against AI-generated content is that they read bland and uniform – missing the spark that only you can add.

Want to boost your personal brand with content that triggers people’s interest? Be you. Or, hire a competent content agency that will become your voice sans AI.

2. Tell stories that connect

So, you’ve had an experience — good, bad, ugly — and you want to share it on LinkedIn.Unless it’s an encounter with the aliens or your newly acquired ability to read other people’s minds, do not just stick to WHAT happened. Also tell them WHY you want them to know about it.

You are not reporting a story. You are narrating one. Draw people into your experience, let them strike a chord with your story and through that, with you.

3. Grab attention and retain it

No matter how incredible your story is or how unique your ideas, if you want to retain people’s attention, what really matters is HOW you say it. Be clear and concise. And be personal. Each person reading your story/post should feel that it talks to them.

Heard “Well begun is half done”? The beginning is crucial – make your introductory paragraph compelling enough for people to continue. The middle of the story is where the crux lies; do not lose momentum or the stream of thought. And then, as you end your post, try to weave in a fresh insight or a message that will make people think and reflect.

4. Try new ways to share old ideas

Want to drive home a message or an idea? Repeat it, but differently. Saying the same thing in the same manner might make your message fall on deaf ears. So, try innovative and interesting ways to make your point.

Seen old songs enjoying fresh popularity as remixes? Like a talented music director, an efficient content agency, too, can leave your target audience captivated.

We got your back

To connect with people, you need a personal touch – something that’s uniquely you.

Try and build a distinct identity on LinkedIn. And if you are struggling to find your voice, we’ll become yours. At WordBerries, we specialise in all kinds of content – personal, corporate, marketing, educational, and creative. Connect with us, connect with success!