Imagine that you are setting up a start-up in Mumbai. Along with fundraising, product, and design, what else should you be focusing on? Content!
As a new business owner, one of the first things you should do is Google the “top content agencies in Mumbai” or “best content writers in Mumbai”. A competent agency is essential to not only make an impactful launch, but also soar thereafter by avoiding the content mistakes most Mumbai start-ups make.
And, we would know. Having worked with all kinds of businesses from start-ups to established names, WordBerries brings you the five most common reasons why Mumbai founders struggle with content and how to fix start-up content mistakes. Read on…
Mistake #1: Underestimating the Power of Good Content
Many start-ups spend most of their time, effort, and money on fundraising, product, and design. Well, they are important, but so is content marketing. Placing content at the bottom of your priority list, and treating it like an afterthought can prove costly.
Why nix it: Let’s assume that you are ready to hit the market with a product that has been designed and funded well. But, without effective communication, your landing pages will fail to connect with your target audience, and your SEO rankings will sink.
How to fix it: Spotted a content marketing agency in Mumbai that gets you and understands your language? Hire them to strike a chord with your target audience from the word go.
Mistake #2: Not Tapping into Local SEO Opportunities
SEO is not just for global big-wigs. If you want your business to succeed, optimise your content in alignment with local searches. Reason: Research shows that most people who do local searches do so with an intent to order your service.
Why nix it: If somebody in your locality is searching for a service/product offered by you and your name doesn’t show up online, whose loss is it going to be? Yes, that’s exactly what we mean.
How to fix it: As a priority, hire an SEO-optimised content service in Mumbai. They will help you optimise your Google Business Profile, collect reviews, and also link your blogs internally using location-specific anchor text, which will boost your business.
Mistake #3: Using the Same Content for Different Audiences
Clear and effective communication is important in every relationship – including the one with your customer. Many start-ups tend to use the one-suits-all approach and address everyone – investors, customers, and employees – using the same content.
Why nix it: Each party in your business ecosystem speaks a different language. For example, an investor may have long-term gains in mind, whereas a customer’s only interest could be the value for money you are offering. Using the same content for everyone could lead to a lack of clarity that could make them look for other options.
How to fix it: Create content that’s specific to the audience you are addressing. For example, the website copy should focus on your customer base, the investor decks should reflect opportunities for growth, and your internal content should target team-building. Identify and hire an SEO-optimised content service in Mumbai.
Mistake #4: Not Creating a Strong Brand Identity
For communication to be effective, consistency is as important as language. Most start-ups overlook the role played by consistent visuals and messages in building a strong brand identity.
Why nix it: A strong brand identity will help customers relate to and seek your product/services in the market. With many businesses offering the same services/products, it’s essential to build a strong, loyal customer base.
How to fix it: Hire a content marketing agency in Mumbai that will help you create a distinctive brand identity right from the beginning. It’s even better if you choose one that has experience in content writing for early-stage start-ups in Mumbai.
Mistake #5: Undervaluing Distribution and Repurposing
Your content can be top-notch, but for it to leave an impact, it must be visible. Instead of maximising the reach of one message, many start-ups opt for a deluge of content that dilutes the impact.
Why nix it: It’s a waste of resources, time, effort and money. Make the most of everything, including content.
How to fix it: Not just in fashion, concepts of repurpose and reuse can be applied to content, too. Hire the best content writers in Mumbai and they will: Repurpose your blogs into LinkedIn carousels, X threads, and Instagram snippets, share it in newsletters and Slack communities, internally link it across your website and even track its reach using performance metrics.
Conclusion
For any idea to work, let alone business, your content should offer absolute clarity on your product, values and goals. At WordBerries, we specialise in content that works for Mumbai start-ups across sectors — be it BFSI, tech, automotive, or real estate. So, are you looking for a content writing agency in Mumbai that understands your start-up journey? Let’s talk. We’ve been in your shoes — and we know how to write your story.