The first time I had to go to work on a Sunday, I skipped lunch, fought with my mother for no particular reason, and made my boyfriend buy me a new watch. I was 23 and had just joined one of the leading dailies in the country. So, yes, I stepped into office with the...
Mihir works as a marketing manager. With limited budgets, he has used a variety of techniques to increase revenue for his company. To make the most of every campaign and maximise his marketing objectives, he relies on A/B Testing. Why? Because A/B Testing is one of...
As per data cited by the Government, India has a whopping 41 crore Facebook subscribers, and as the widest-reaching social network, Facebook boasts nearly 2.8 billion monthly active users. This has made Facebook and Instagram exciting playfields for social marketers....
Aristotle: “Every story has a beginning, a middle and an end.” Freytag: “Nuances, bruh! We need to add layers to your theory TBH.” And add layers, he did. Gustav Freytag, a German novelist, who introduced the universe of storytellers to the Freytag’s pyramid in the...
When we started WordBerries, we would often ask ourselves if the market requires another content creation firm. We then felt imperative to answer what gap did we fill, and why did we exist. Essentially what are the customer challenges we solved? Here we are jotting...
